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          International Association of Business Communicators
In This Issue
November Meeting
October Meeting Recap
Picture This!
Save the Dates
December Meeting Preview
January Meeting Preview
 
'Turning United Way Around'
Jane McIntyre 
  IABC/Charlotte and AFP Monthly Meeting
 
Wed., Nov. 4 
11:30 am-1:15 pm
Johnson & Wales University
Academic Center
 
This luncheon meeting will be exceptional in three ways. First, our speaker is Jane McIntyre, the intrepid new executive director of United Way of Central Carolinas, who will share her operational and communication strategies for turning around a very troubled and public organization. 
 
We've asked her to share her thoughts on the messages she has been trying to emphasize during her first months in this position and how she chose to communicate them. We've also asked her for a "CEO" perspective on coordinating communications when you're in the spotlight.

The second special aspect of this meeting is that it will be a joint meeting of IABC/Charlotte and the Charlotte chapter of the Association of Fundraising Professionals (AFP), which has more than 30,000 members in 206 chapters throughout the world. Members are typically engaged in work that advances philanthropy through advocacy, research, education and certification programs. 
 
And third, we have a special venue: the Academic Center at Johnson & Wales University, on the corner of Trade and Cedar streets in uptown Charlotte. Parking will be available in a deck accessed from Cedar Street and adjacent to Academic Center.

Cost is $20 for IABC and AFP members, students and nonprofits. Nonmembers are $35. Register by 5 p.m., Monday, Nov. 2, 2009 at http://www.ciabc.com/calendar/calendar.htm
October Meeting Recap:
 
Hess Shares Best New Ideas in Employee Communications
IABC/Charlotte's Oct. 7 meeting featured Ron Hess, founder of Florida-based Motiv8 Communications. He provided highlights from case studies with companies such as Dell, Textron, Pepsico and others.
 
About 35 IABC members and guests listened, asked questions and shared new things they are doing in their companies.
 
Hess reported that many companies are training managers and supervisors in the use of "7- to 11-minute" work-group huddles to start each day with news, priorities and employee feedback. He also gave several examples of how companies are using new technologies such as SharePoint and blogs to encourage idea generation and problem solving across organizational and geographic lines.
 
New technologies are allowing more companies to capitalize on the credibility mileage of peer-to-peer communications, Hess said. This refers to the theory that for some types of information people tend to trust and believe colleagues more than a member of a company's management team. 

You can learn more by downloading the slides from Hess's presentation at http://www.ciabc.com/resources/resources.htm.
 
"The human contribution is the essential ingredient. 
 It is only in the giving of oneself to others that we truly live."
 
 
- Ethel Percy Andrus
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A Note From the President 
It's About The People! 
 
Greetings!  
 
Senior Delegate Dianne Chase and I had the opportunity to attend the IABC Southern Region Conference in Houston last week. As usual for IABC events, there was amazing networking and sharing of best practices related to all aspects of business communications.

Connecting People
The conference sessions I attended focused primarily on employee communications and social media. One theme was consistent throughout the sessions: It's about the people. The latest and greatest whiz-bang technology is great, and we should definitely make sure that we're using it well. But it's essential to remember that at the end of the day, it's about connecting people with each other so that they can work together to achieve the objectives of the organization.
 
Speaking of People... 
A warm welcome to Jimmy Graham, Jennifer Sharpe and Dina Dembicki who recently joined IABC/Charlotte. We're glad you're here!
 
Folks Behind the Scenes
IABC/Charlotte has the benefit of a number of talented communication professionals working quietly behind the scenes to make possible.  In addition to the folks serving on the Board of Directors, we want to give a  big shout out to Michelle Blumenthal for her help in getting our Web-site refresh off the ground, to Mark Morris who serves as our webmaster, and to Beth Griffiths, who helps make these monthly newsletters possible through her online skills. Thanks also go to IABC members Jimmy Graham, Susanne Griffing and Diane St. John, who helped judge entries for the IABC/South Carolina Palmetto Awards.
 
Your Impressions
During the conference, chair Mark Schuman held a lively session on "The New Communicator: How to Succeed in a New Communication World." Among the words of wisdom and insight that he shared, Mark offered this recipe of four questions to ask people within our organizations. I'd love to hear your answers about your involvement with IABC/Charlotte. 
 
1.  Why did you join?
2.  Why do you stay?
3.  Why would you leave?
4.  What would you miss?
 
Contact me at mailto:president@ciabc.comor talk with me at our monthly meetings. I look forward to our conversation.
Ruth's signature 
Ruth Moeller 
Ruth Moeller

Picture This!
 
Thanks go to photographer Donna Jernigan for the spiffy head shots of the 2009-10 IABC/Charlotte Board of Directors. She did well with little to work with. Go, Donna!
 
You can see the images at http://www.ciabc.com/about/about_1.2.htm

Save the Dates
 
November 4: Jane McIntyre, executive director of United Way of the Central Carolinas, on "Turning United Way Around: Communications Imperatives and Priorities in a Rolling Crisis."
 
December 3: The chapter's Second Annual Holiday Writing Challenge and Mixer, 5:30 to 8 p.m., The Wine Shop, Fairview Road.
 
January 6: Duke Energy's Martha Brown and Michelle Pearson on "Social Media Case Studies: Live and Personal."
 
January 13: IABC/Charlotte co-sponsors the program, "The 2010 Marketing Forecast," from 5 to 8 p.m.

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December Preview
 
Back by Popular Demand!
 
Holiday Writing Challenge, Mixer December 3

WritingGet your creativity revved up for IABC/Charlotte's Second Annual Holiday Writing Challenge and Mixer Dec. 3. The event is from 5:30 p.m. to 8 p.m. at The Wine Shop on Fairview Road.
 
We will be celebrating 20 years of IABC in Charlotte and giving you the opportunity to share your writing talent. Last year's event produced an enthusiastic response and fun, engaging entries.
 
Plus, there's great food and wine. The cost is $15 for members and nonmembers alike. More details to come!
January Preview

Duke Energy to Share "Social Media Case Studies: Live and Personal"
 
At the Jan. 6 monthly luncheon meeting we will hear directly from two social media strategists who are shaping policies and practices and monitoring results for Duke Energy. You've heard about the theories, now learn about actual practices.
 
Martha Brown, internal portal program manager, and Michelle Pearson, director of social media, will share how Duke Energy first got started in social media, how it's evolved and what they're currently doing. Brown and Pearson will share their experiences with:
 
· Listening to the social media conversation
· Developing employee guidelines
· Getting internal buy-in
· Using Twitter for storm communication
· Providing employees with internal collaboration tools such as blogs and wikis