|
'Turning
United Way Around'
IABC/Charlotte and AFP Monthly
Meeting Wed., Nov.
4
11:30 am-1:15 pm
Johnson & Wales
University
Academic
Center
This
luncheon meeting will be exceptional in three ways.
First, our speaker is Jane McIntyre,
the intrepid new executive director of United Way of
Central Carolinas, who will share her
operational and communication strategies for turning
around a very troubled and public organization.
We've asked her to share her thoughts on the
messages she has been trying to emphasize during her
first months in this position and how she chose to
communicate them. We've also asked her for a "CEO"
perspective on coordinating communications when you're
in the spotlight.
The second special aspect of this meeting is that
it will be a joint meeting of
IABC/Charlotte and the Charlotte chapter of
the Association of Fundraising Professionals
(AFP), which has more than 30,000 members in
206 chapters throughout the world. Members are typically
engaged in work that advances philanthropy through
advocacy, research, education and certification
programs.
And third, we have a special venue: the
Academic Center at Johnson & Wales
University, on the corner of Trade and
Cedar streets in uptown Charlotte. Parking will be
available in a deck accessed from Cedar Street and
adjacent to Academic Center.
|
Hess Shares Best New Ideas in Employee
Communications
IABC/Charlotte's Oct. 7 meeting
featured Ron Hess, founder of Florida-based Motiv8
Communications. He provided highlights from case
studies with companies such as Dell, Textron, Pepsico
and others. About 35
IABC members and guests listened, asked questions and
shared new things they are doing in their
companies. Hess
reported that many companies are training managers and
supervisors in the use of "7- to 11-minute" work-group
huddles to start each day with news, priorities and
employee feedback. He also gave several examples of how
companies are using new technologies such as SharePoint
and blogs to encourage idea generation and problem
solving across organizational and geographic
lines. New technologies
are allowing more companies to capitalize on the
credibility mileage of peer-to-peer communications, Hess
said. This refers to the theory that for some types of
information people tend to trust and believe colleagues
more than a member of a company's management team.
|
"The human contribution is the essential
ingredient.
It is only in the giving of oneself to
others that we truly
live."
|
|
A Note From the
President
It's About The
People! Greetings!
Senior Delegate Dianne Chase and I
had the opportunity to attend the IABC Southern
Region Conference in Houston last week. As usual
for IABC events, there was amazing networking and
sharing of best practices related to all aspects
of business communications.
Connecting
People The conference sessions I
attended focused primarily on employee
communications and social media. One theme was
consistent throughout the sessions: It's about the
people. The latest and greatest whiz-bang
technology is great, and we should definitely make
sure that we're using it well. But it's essential
to remember that at the end of the day, it's about
connecting people with each other so that they can
work together to achieve the objectives of the
organization. Speaking of
People... A warm welcome to
Jimmy Graham, Jennifer Sharpe and
Dina Dembicki who recently joined
IABC/Charlotte. We're glad you're
here! Folks Behind the
Scenes
IABC/Charlotte has the benefit of
a number of talented communication professionals
working quietly behind the scenes to make
possible. In addition to the folks serving
on the Board of Directors, we want to give a
big shout out to Michelle
Blumenthal for her help in getting our
Web-site refresh off the ground, to Mark
Morris who serves as our webmaster, and
to Beth Griffiths, who helps make
these monthly newsletters possible through her
online skills. Thanks also go to IABC members
Jimmy Graham, Susanne
Griffing and Diane St.
John, who helped judge entries for the
IABC/South Carolina Palmetto Awards. Your
Impressions
During the conference,
chair Mark Schuman held a lively session on
"The New Communicator: How to Succeed in a New
Communication World." Among the words of wisdom
and insight that he shared, Mark offered this
recipe of four questions to ask people within our
organizations. I'd love to hear your answers about
your involvement with IABC/Charlotte.
1. Why did
you join?
2. Why do you stay?
3. Why would you
leave?
4. What would you
miss?
Ruth
Moeller |
|
Picture
This! Thanks go to photographer
Donna Jernigan for the
spiffy head shots of the 2009-10 IABC/Charlotte
Board of Directors. She did well with
little to work with. Go, Donna! You can see the images at
http://www.ciabc.com/about/about_1.2.htm |
|
Save the Dates November 4:
Jane McIntyre, executive director of
United Way of the Central Carolinas, on "Turning
United Way Around: Communications Imperatives
and Priorities in a Rolling
Crisis." December 3:
The chapter's Second Annual Holiday
Writing Challenge and Mixer, 5:30 to 8 p.m., The
Wine Shop, Fairview Road. January 6:
Duke Energy's Martha Brown and Michelle
Pearson on "Social Media Case Studies: Live and
Personal." January
13: IABC/Charlotte co-sponsors
the program, "The 2010 Marketing Forecast," from
5 to 8
p.m. | |
|
Find Us
Online


|
|
December
Preview
Back by
Popular Demand!
Holiday Writing Challenge, Mixer December 3
 Get your
creativity revved up for IABC/Charlotte's Second
Annual Holiday Writing Challenge and Mixer Dec. 3.
The event is from 5:30 p.m. to 8 p.m. at The Wine
Shop on Fairview Road. We will be celebrating 20
years of IABC in Charlotte and giving you the
opportunity to share your writing talent. Last
year's event produced an enthusiastic response and
fun, engaging entries.
Plus, there's great food and
wine. The cost is $15 for members and nonmembers
alike. More details to
come! | |
|
January
Preview Duke Energy to
Share "Social Media Case Studies: Live and
Personal" At the Jan. 6
monthly luncheon meeting we will hear directly
from two social media strategists who are shaping
policies and practices and monitoring results for
Duke Energy. You've heard about the theories,
now learn about actual practices. Martha Brown, internal
portal program manager, and Michelle Pearson,
director of social media, will share how Duke
Energy first got started in social media, how it's
evolved and what they're currently
doing. Brown and Pearson will share their
experiences with: · Listening to the
social media conversation · Developing employee
guidelines · Getting internal
buy-in · Using Twitter for storm
communication · Providing employees with
internal collaboration tools such as blogs and
wikis | |
| |