IABC/Charlotte Presents
IABC
International President Addresses
Global Trends
Wed., March
3
11:30 a.m.-1:15
p.m.
Charlotte Regional Realtor®
Association
Over her eight years as president of
IABC International, Julie Freeman and her executive
board have monitored changes and trends in
communications around the world. That's a tall order.
IABC International has over 16,000 members in 85
countries.
 At
IABC/ Charlotte's March meeting, Freeman will discuss
key similarities, differences and changes she has seen
in the roles and strategies of communicators
worldwide.
Freeman, ABC, APR, has 25 years of
experience in communications and nonprofit management.
She has helped organizations undergoing financial crises
to recover and rebuild their public image.
Since becoming IABC president in 2001,
Freeman has worked to improve the association's
financial health and enhance the value of IABC
membership. Major projects include a branding initiative
and introduction of Web-based and social-networking
tools. Her blog, Julie's Corner, can be found at
JulieFreeman.x.iabc.com |
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February Meeting
Recap
By Susan Shackelford
Networking
Pros
It's
taking ownership of other people's
problems.
It's
developing
trust.
It's connecting online
...
then meeting face to
face.
These were among the many valuable
networking tips that Ray Jones, Lee Freedman and Amanda
Kirkpatrick shared at IABC/Charlotte's monthly meeting
on February 3.
All three gave entertaining presentations
rich in real-life anecdotes and experience, and a lively
Q & A session ensued among the more than 30
attendees.
 Jones, director of public
relations for Carolinas HealthCare System, attributed
many of his professional achievements to networking.
Early in his career, as executive director of the
Pennsylvania Newspaper Association, he handled
everything from building and staff issues to
programming. "I had people dump problems on me all the
time," he recalled.
Attributing his success to "taking
ownership of problems," he noted the power of solving
dilemmas, including for people with whom you network.
"Good things tend to come back to you," he
said.
 Freeman, a copywriter in marketing
and communications for Duke Energy, shared how
networking helped him find his current job. Laid off in
June 2009, he turned to professional contacts for
feedback and other information. When the opening at Duke
Energy came along, two contacts vouched for him. "That's
how I got the job," he noted. "It's about developing
trust."
Kirkpatrick, an account manager with
Carolina Public Relations/Marketing, advised using
social media to expand your network. Facebook, Twitter,
etc. help you learn more about people you might want to
meet. "It's a little bit like cyber stalking," she said
with a laugh.
But networking online isn't sufficient to
build the trust needed for new relationships, she
stressed. "You need to follow up with a face-to-face
meeting," she
said. |
|
News and Notes
Staff
Publisher: IABC/Charlotte
Chapter
Executive Editor: Ruth Moeller, President; Bank of
America
Editor: Susan Shackelford, Vice President of
Communications; Susan Shackelford writes and
consults.
Design and Distribution: Beth Griffiths, Smart
Marketing Charlotte, Inc.
Story
ideas? Other newsletter
thoughts?
E-mail
newsletter@ciabc.com. | |
 A Note From the
President
Old Bumper
Sticker, New
Meaning
Greetings!
I'm stuck on the phrase: "Think Globally,
Act Locally." I know you've heard it a hundred
times before, seen it on countless bumper
stickers. So it's risky to lead with that as an
opening line. But I can't seem to get away from
it.
 In part
it's because I've been considering how
communications technology connects more people
than ever before. Within minutes we learn of news
happening around the world - not from mass media -
but from each other. Social media enables all of
us to act locally with an impact that can be
global.
But mostly, it's
because IABC/Charlotte programs during March will
embody that phrase. Our regular monthly lunch
meeting on March 3 will feature IABC President
Julie Freeman sharing global perspectives on
communication. Then, on March 18, we hold our
ninth annual "Profitable Communications for
Nonprofits" workshop. It's the perfect yin and
yang of thinking globally and acting
locally.
You may read on to learn more about
these opportunities -
and to see if "Think Globally, Act Locally" sticks
in your head.
See you soon.
|
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Nonprofit
Event
"Profitable
Communications for Nonprofits"
IABC/Charlotte Names
Speakers
For March 18
Workshop
Nonprofit Professionals
Attend Free
Professionals from nonprofit
agencies throughout the greater Charlotte area are
invited to attend IABC/Charlotte's ninth annual
"Profitable Communications for Nonprofits"
workshop.
Free to nonprofit professionals and
$50 for everyone else, the event is from 8:30 a.m.
to 1:30 p.m. at the Mint Museum on Randolph Road.
There is a $10 fee for all who stay
for the optional lunch, including nonprofit
professionals. The fee covers the cost of the
food.
The half-day workshop features the
following:
 "Social
Media as a Piece of Your Marketing &
Communications Plan," presented by Bo Hussey,
vice president of marketing and communications,
Goodwill Industries of the Southern
Piedmont.
   "Crisis Communications:
Dealing with an Angry
Public," presented by David
Coburn, senior vice president of public relations,
Luquire George Andrews; Dianne Chase, senior
partner, C4CS LLC; and Raymond Jones, director of
public relations for Carolinas HealthCare
System.
 "All
Things Press Release,"
presented by Drew Porcello, account executive at
Business Wire, and Gabriella Dines, regional
manager at Business Wire.
After the presentations, attendees
may stay for "Round Table Dialogues" over lunch.
There will be specific topics by table.
To register, click
here. For more
information, go to http://ciabc.com/ or
contact Susanne Griffing at
membership@ciabc.com
|
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SAVE THE
DATES!
Speed
Networking and Spring
Mixer
Wednesday, May
5
Ever-Shrinking
Newsrooms: How to Get Your Message
Out
The Great Recession has
accelerated longstanding trends of declining
circulation and dwindling ad revenue, reshaping
newsrooms of traditional media across the country.
Given this reality, Stella
Hopkins, longtime business reporter for The
Charlotte Observer, and other panelists will focus
on how business communicators can get their
messages out through traditional
channels.
They will talk about hurdles
to jump and how reporters and editors are using
Facebook, Twitter and other social media networks
to gather news and get story
ideas. |
Leadership
Institute:
Big
Takeaways
By Dianne Chase,
Senior Delegate
The Power of
Communications! That sums up the recent IABC
Leadership Institute (LI) in San Diego and what we
strive to bring you at IABC/Charlotte.
LI
is truly one of the most wonderful benefits for
those in leadership with our IABC chapters around
the world. It provides us, as your board, with
fantastic inspirations, insights and ideas on how
we can make your membership in the world's largest
professional communications organization the
absolute best and most beneficial it can be.
 I am
grateful for the opportunity to attend another
institute this year, and this year's conference
was exponentially better by having fellow board
members, David Coburn, co-vice
president of programs, and Sharon
Morris, co-vice president of
communications, as our chapter's representatives.
We are pictured with Southern Region Vice
President Betsy Pasley (front
left) and Chapter Services Representative
Sharon Harper (front right).
David, Sharon and I are in the
middle.
There
were so many valuable discussions and exchanges
that we will be brainstorming about to enhance
your IABC/Charlotte membership. Here are three key
areas we will be
examining:
Career:
IABC is dedicated to providing programs, events,
networking and opportunities, unmatched in
international depth and scope, that assist members
in achieving their professional
goals.
Content:
IABC is committed to offering the highest
level of quality programs and professional
development of interest and value to our
members.
Community:
IABC is dedicated to being an outstanding
member of our community from many perspectives:
professional, civic, philanthropic and
personal.
I
hope you will become engaged in our efforts to
make your membership in IABC as beneficial as
possible as we optimistically and enthusiastically
move forward into the next decade.
Get
inspired by checking out
handouts from LI 2010.
Have your IABC ID and password handy; access is
"members only."
For
more information or to get involved, contact me at
seniordelegate@ciabc.com. | |
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