Duke Energy Presents Social Media Case
Studies
Wed., January
6
11:30 am-1:15
pm
Charlotte Regional RealtorŪ
Association
Social media: You've heard the theories,
now learn actual practices.
At our January luncheon meeting, we will
hear from two Duke Energy social media strategists who
are shaping the organization's social media policies and
practices and monitoring the results of their
efforts.
Martha Brown, internal
portal program manager, and Michelle
Pearson, director of social media, will share
how Duke Energy first got started in social media, how
the initiative has evolved and what they're currently
doing. Learn about:
Click here to post questions for the presenters in
advance of the
meeting. |
2010
Marketing Forecast
January 13 at Crowne
Plaza
By Dianne Chase
Would you like to -
-
Gain
an expert assessment of the Charlotte market's
economic health and trends, focusing on employment,
tax revenues, public services, job creation and other
issues.
-
Hear
about upcoming creative, media and public
relations strategies from top Charlotte ad agencies.
-
Learn
about key consumer confidence barometers for the
Charlotte market.
-
Understand
trends in the business-to-consumer, retail-marketing
sector and consumer use of mobile
technology.
If so, mark your calendars for Wednesday,
January 13 from 5 p.m. to 8 p.m. at the Crowne
Plaza Hotel, 201 South McDowell St. IABC/Charlotte is
co-sponsoring this second annual event with other local
communication groups.
Networking begins at 5 p.m., and the program
starts at 6:30 p.m., featuring a panel of local
experts.
The
panel is Ronnie Bryant, president/CEO,
Charlotte Regional Partnership; Jennifer
Appleby, president/chief creative officer, Wray
Ward; Sara Garces, CEO/owner, Red F
Marketing; Michael Burch, vice
president of business development, Speedway Motorsports
and Craig Nadler, Carolinas' director
of marketing management, AT&T Mobility.
Moderator
is Ritch Allison of Bain &
Company.
Online pre-registration is $25 for students and
members of sponsoring organizations. Nonmembers may
register in advance for $40 through any sponsoring
organization. Cost at the door is $40 if space is
available.
| |
 A Note From the
President
Serving Our
Own Stone Soup
Greetings!
Perhaps it's the chill in the air (or maybe
I'm just hungry), but I keep thinking about soup.
Specifically, I keep thinking about the story of
stone soup. It's about what happens when people
share a bit of whatever they might have to
give.
In the story,
it's a time of famine. People are hoarding
whatever food they might have. But then a stranger
comes through and offers to make a savory soup for
the people of the village. Or, at least he would,
if only he had a bit of this or a little that.
Next thing you know, a bit of this and a little of
that appears as villagers share some of what they
have. And voila, it is so. With help from the
entire village, the stranger makes a tasty soup
that feeds them
all.
 Many
parallels exist between that story and these
times. Some of our peers in communications are
looking for work. And it can be tempting to hold
tightly to whatever we have. But the funny thing
about networking - or community building, as I
prefer to think of it - is that the more we give
away our talent and insights, the richer we all
become, including the giver.
IABC/Charlotte is like
making stone soup. Each of us brings our own
knowledge, experience and skills to conversations
at IABC events and online through Facebook,
LinkedIn and IABC's MemberSpeak. Those
exchanges are more flavorful and more nourishing
for each of us being there.
So - whether you are the "carrots" of
helping someone recognize their accomplishments,
the "potatoes" of recommending a contact or the
"seasoning" that livens up a discussion, your
active participation in the chapter makes a
difference.
Thank you for being a part of our bubbly
broth - the IABC/Charlotte community.
|
|
Workshop for
Nonprofits
March 18 at Mint
Museum
IABC/Charlotte's annual
communications workshop for nonprofit
organizations will be Thursday, March 18 at the
Mint Museum of Art on Randolph Road. The half-day
meeting will run from 8:30 a.m. to 1:30 p.m. Watch
News and
Notes for more
information. |
|
SAVE THE DATES!
Wed.,
Febuary 3 and Wed., March
3
- IABC/Charlotte chapter
meetings |
 IABC
Surveys Members,Share Your Thoughts
by Jan. 15
No matter how long we have
been working in communications, we've
experienced change, and are
continuing to. That's why our IABC parent
organization needs our thoughts.
IABC is taking a careful look at what
support communicators need for successful careers
in this profession. Please take a few moments to
provide your candid and confidential thoughts by
January 15. Click here to complete the
survey.
The survey should take about 15-20 minutes,
and represents the first stage in a comprehensive
research effort. IABC is reaching out to current,
past and nonmembers of this association as well as
academics, students and members of other
professional groups.
With insights from the survey, IABC will
then be talking in live forums with communicators
in every part of the world. The result will be a
comprehensive and compelling view of how to
prepare for change as our profession continues to
evolve.
If you have questions or concerns,
please contact IABC's Member Relations team at
member_relations@iabc.com or
800-776-4222. |
|
The "I in "IABC" Means
Connections
By Diane St.
John
I LOVE
the "I" in "IABC."
If you do or ever hope to
do communication across borders, IABC is the
organization for you. Here are two "International"
examples from one short trip.
While
vacationing in Oaxaca, Mexico recently, I happened
to be on the same tour of a convent garden with
IABC President Julie Freeman and her family. Amid
learning about native flora, we discussed chapter
plans and a Global Learning Initiative I am
developing to match U.S. faculty and students in
communications with their counterparts in other
countries. In a few short moments, Julie expressed
interest and offers of help on both projects.
When Julie mentioned she
was going to meet with IABC members in Mexico
City, I became curious, so I popped into an
Internet cafe and went to www.iabc.com for a list of our Mexico City
members. I found an independent consultant (like
me) and e-mailed him about the Global Learning
Initiative. He was eager to meet and we had a
great exchange of ideas at the airport. Before I
flew away, we had already begun developing a plan
for a global learning project between our two
countries.
Such is the power of
networking internationally through
IABC. |
|
Whatever you
want in life, other peple are going to want it
too. Believe in yourself
enough to accept the idea tht you have an equal
right to it.
- Diane
Sawyer |
December Meeting
Recap
Attendees
Enjoy Holiday Mixer
By Jimmy Graham
About
25 members and guests of IABC/Charlotte gathered
on Thursday, December 3 at The Wine Shop at
Foxcroft for the chapter's annual holiday
mixer.
The natural wood interior
provided a warm environment for an evening of
conversation, wine sampling and celebrating the
organization's 20th anniversary in
Charlotte.
Last year's lively holiday
writing challenge did not manifest this year as
members found themselves mimicking Santa's elves,
scurrying about, without time for personal writing
pursuits.
Nonetheless, attendees
enjoyed the evening, often chatting with others
new to them. Business cards were the currency at
nearly every
table. |
|
News and Notes
Staff
Publisher: IABC/Charlotte
Chapter
Executive Editor: Ruth Moeller,
President; Bank of America
Editor: Susan Shackelford, Vice President
of Communications; Susan Shackelford writes and
consults.
Design and Distribution: Beth Griffiths,
Smart Marketing Charlotte,
Inc.
Story
ideas? Other
newsletter thoughts?
E-mail
newsletter@ciabc.com. |
|
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