When Their Crisis Becomes Your Crisis – are you ready?

February 8 Professional Development

11:30 – 1:15

Panel Discussion




Dianne Chase

Dianne Chase
International IABC Chair and former Charlotte chapter president

Dianne oversees development and instruction in crisis communication, planning and management; message development, issues management, and presentation and interviewing skills training for corporate and government clients around the world. She has extensive experience serving as spokesperson and on-the scene media consultant in crisis situations. Her career includes work as an award-winning broadcast journalist and news director.

Todd Overpeck

Todd Overpeck
IABC Charlotte chapter vice president of member services

Todd consulted and trained educators for seven years in public schools. He covered alcohol, drug and violence prevention, crisis prevention intervention, crisis news media relations, emergency management, and post-trauma recovery in 12 Central Texas counties before relocating to Charlotte in 2016. He is now a marketing and communications consultant with Rising Tide Marketing and Communications.

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Brent Gilroy
IABC Charlotte chapter program committee member

Brent has secured meaningful action by private and public sector leaders for more than 30 years – most of it in Washington, DC. Leading integrated lobbying teams, Brent has changed public opinion of nanotechnology and gained U.S. support for the North American Free Trade Agreement. He counseled the American Academy of Nursing and the American Institute for Medical and Biological Engineering, and coordinated crisis management and communications for an aircraft manufacturer following its first major accident.

When Their Crisis Becomes Your Crisis – are you ready?

You think you’re prepared. You have a crisis plan; you’ve dealt with past crises; your organization’s brand and reputation are apparently strong.

Out of the blue, external events put you in crisis. It could be a natural disaster, a crisis caused by someone else in your industry, unexpected action by the government, or any of a thousand other issues.

Now, traditional and social media, your key stakeholders, and external audiences, are putting you under the microscope. How do you respond to preserve your company, not to mention your personal career?

You must survive circumstances that you did not create.


Learn at IABC Charlotte’s February 8 meeting.


Wednesday, February 8, join Dianne Chase, Todd Overpeck, and Brent Gilroy as they share best practices and experiences handling various crises.

Moderator D'Anne Hotchkiss, IABC Charlotte chapter vice president of programs, will lead a highly interactive discussion covering the opportunities and pitfalls that abound when external forces throw you and your organization into a potentially mortal crisis.  

Come prepared with your questions for our crisis communications experts and IABC leaders. You will take part in three live interactive crisis response scenarios, learn from best- and worst- response cases presented by our panelists, and leave with practical tips and best practices for crisis contingency planning that you can reference as you update or write your own crisis plan. 



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