February 8 Professional Development
11:30 – 1:15
When Their Crisis Becomes Your Crisis – are you ready?
You think you’re prepared. You have a crisis plan; you’ve dealt with past crises; your organization’s brand and reputation are apparently strong.
Out of the blue, external events put you in crisis. It could be a natural disaster, a crisis caused by someone else in your industry, unexpected action by the government, or any of a thousand other issues.
Now, traditional and social media, your key stakeholders, and external audiences, are putting you under the microscope. How do you respond to preserve your company, not to mention your personal career?
You must survive circumstances that you did not create.
Learn at IABC Charlotte’s February 8 meeting.
Wednesday, February 8, join Dianne Chase, Todd Overpeck, and Brent Gilroy as they share best practices and experiences handling various crises.
Moderator D'Anne Hotchkiss, IABC Charlotte chapter vice president of programs, will lead a highly interactive discussion covering the opportunities and pitfalls that abound when external forces throw you and your organization into a potentially mortal crisis.
Come prepared with your questions for our crisis communications experts and IABC leaders. You will take part in three live interactive crisis response scenarios, learn from best- and worst- response cases presented by our panelists, and leave with practical tips and best practices for crisis contingency planning that you can reference as you update or write your own crisis plan.
Piedmont Natural Gas, 4720 Piedmont Row Dr, Charlotte