Can You Communicate in a Crisis?

July 12 

7:45 a.m. – 9:15 a.m.

Nexsen Pruet

The Carillon Building
227 W Trade St

You probably already have a crisis communications plan. But, do you have plan for How to communicate during a crisis? What happens if your crisis means you have to evacuate? Without your laptops, cell phones, or the crisis communications plan, how do you continue your plan?

Join us July 12 for breakfast and “Business Continuity and Communications: Will Your Plan Work in an Active Shooter Scenario?” This table-top exercise for communications professionals will help you understand the scope of the problems you may face, benchmark with other organizations and experts, and learn ways you can enhance your programs to operate effectively. 

Vanessa VaughnOur speaker is Vanessa S. Vaughn, president and CEO of Asfalis, an enterprise resilience consulting firm specializing in strategies that enhance security and awareness in crisis and emergency situations. She is a certified business continuity professional and was the first woman in Georgia to graduate with a B.A. in Homeland Security and Emergency Management. She is also an instructor at Queens University in the McColl School of Business Executive Leadership Institute, where she teaches disaster recovery and business continuity management. She was a finalist for the 2017 Charlotte Chamber of Commerce Entrepreneur of the Year Award.

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Event Sponsor 

Leland On Location logo

LOCATION INFORMATION 

Nexsen Pruet

The Carillon Building 

Floor 15 

227 W Trade Street

Enter from main doors from Trade Street. Proceed through lobby to security desk and let them know you are there for the IABC Event at Nexsen Pruet. You may be asked to sign in; you will be escorted to elevator bank and they will grant you access to floor 15. Upon exiting the elevator, look for the set of double doors leading to our main conference room.

PARKING INFORMATION 

You may pay to park in the nearby garage, nearby street lots or on the street.

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May – Special Evening Event – The Value of a Brand

6:30 PM, Wednesday, May 3, 2017

hosted by Wray Ward
900 Baxter Street
Charlotte, NC  28204
(MAP)

 

A single Letter, color or symb@l can evoke a nearly universal emotional response.

Join us for IABC Charlotte’s May 3 meeting and, together, we’ll prove the value of a brand.

Kent Panther, Wray WardOur guest speaker, Wray Ward Vice President Kent Panther, will look at fact-based ways to build and protect your organization’s brand. This interactive presentation will provide even long-time marketing professionals with new challenges and solutions to consider, and promises to be a compelling look at the branding process for everyone attending, regardless of industry.

Kent Panther serves as Vice President, Director of Business Development at Wray Ward – https://www.wrayward.com/ – one of Charlotte’s top marketing and communications firms. Kent previously was the firm’s head of strategic planning. His client experience includes work with Duke Energy, Hunter Douglas Window Designs, Lowe’s Home Improvement, Mohawk Flooring, Rheem Gas Furnaces, Springmaid Home Fashions, Sunbrella and VELUX Skylights. Before joining the agency, Kent worked on brands including Michelin, Mr. Coffee, McDonald’s Restaurants and Coca-Cola. Originally from Louisville, KY, Kent is a graduate of Miami University in Ohio where he earned a B.S. degree in business with a major in marketing.

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When Their Crisis Becomes Your Crisis – are you ready?

February 8 Professional Development

11:30 – 1:15

Panel Discussion

 

Panelists

 

Dianne Chase

Dianne Chase
International IABC Chair and former Charlotte chapter president

Dianne oversees development and instruction in crisis communication, planning and management; message development, issues management, and presentation and interviewing skills training for corporate and government clients around the world. She has extensive experience serving as spokesperson and on-the scene media consultant in crisis situations. Her career includes work as an award-winning broadcast journalist and news director.

Todd Overpeck

Todd Overpeck
IABC Charlotte chapter vice president of member services

Todd consulted and trained educators for seven years in public schools. He covered alcohol, drug and violence prevention, crisis prevention intervention, crisis news media relations, emergency management, and post-trauma recovery in 12 Central Texas counties before relocating to Charlotte in 2016. He is now a marketing and communications consultant with Rising Tide Marketing and Communications.

Gilroy Photo 240x300

Brent Gilroy
IABC Charlotte chapter program committee member

Brent has secured meaningful action by private and public sector leaders for more than 30 years – most of it in Washington, DC. Leading integrated lobbying teams, Brent has changed public opinion of nanotechnology and gained U.S. support for the North American Free Trade Agreement. He counseled the American Academy of Nursing and the American Institute for Medical and Biological Engineering, and coordinated crisis management and communications for an aircraft manufacturer following its first major accident.

When Their Crisis Becomes Your Crisis – are you ready?

You think you’re prepared. You have a crisis plan; you’ve dealt with past crises; your organization’s brand and reputation are apparently strong.

Out of the blue, external events put you in crisis. It could be a natural disaster, a crisis caused by someone else in your industry, unexpected action by the government, or any of a thousand other issues.

Now, traditional and social media, your key stakeholders, and external audiences, are putting you under the microscope. How do you respond to preserve your company, not to mention your personal career?

You must survive circumstances that you did not create.

How?

Learn at IABC Charlotte’s February 8 meeting.

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Wednesday, February 8, join Dianne Chase, Todd Overpeck, and Brent Gilroy as they share best practices and experiences handling various crises.

Moderator D'Anne Hotchkiss, IABC Charlotte chapter vice president of programs, will lead a highly interactive discussion covering the opportunities and pitfalls that abound when external forces throw you and your organization into a potentially mortal crisis.  

Come prepared with your questions for our crisis communications experts and IABC leaders. You will take part in three live interactive crisis response scenarios, learn from best- and worst- response cases presented by our panelists, and leave with practical tips and best practices for crisis contingency planning that you can reference as you update or write your own crisis plan. 

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EVENT SPONSOR: 

Leland on Location logo

LOCATION:

Piedmont Natural Gas, 4720 Piedmont Row Dr, Charlotte

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