2017 Nonprofit Workshop

How do you strike a balance between prioritizing relationships and having the funding to fulfill your mission? What does it mean to be profitable?

Add your voice to the mix of nonprofit and business leaders coming together as an extraordinary coalition of professionals focused on the currency of relationships!

Seating is limited! Registration is now open! Paid staff of area 501c3 nonprofit organizations attend the workshop for FREE ($15 luncheon fee applies).  Invite your board members to join you and learn together! Board members and for-profit attend for just $50.

Professional development goes beyond listening, learning and interacting with this year's dynamic speakers and panelists. You’ll also choose two of five compelling break-out sesions. All are interactive sessions geared toward helping you further explore your organization's mission-driven communications and individual purpose!


16th Annual
Profitable Communication for Nonprofits Workshop
Mission vs. Money:
The Currency of Relationships

Wed. March 1, 2017

8:00 am – 1:30 pm
Piedmont Natural Gas Hdqtrs.

4720 Piedmont Row Rd., Charlotte NC
(same building as Brio restaurant; free parking)





Join our dynamic keynote speaker for an inspiring start to the day at the opening session, "Staying Relevant: Communicating Your Unique Value."







Debra Plousha Moore recently was named System Chief of Staff for Carolinas HealthCare System, one of the largest integrated, not-for-profit healthcare systems in the nation. In her previous role as CHS Chief Human Resources Officer, Ms. Plousha Moore was responsible for recruitment, engagement, learning, organizational development, diversity and inclusion and wellness for more than 35,000 employees in over 900 care locations in North Carolina, South Carolina and Georgia. She also served on the 2016 Executive Committee of the Charlotte Chamber of Commerce, volunteers on numerous boards and was named Queens University 2015 BusinessWoman of the Year. Ms. Plousha Moore is an inspiring motivational speaker you won’t soon forget!

Portions of this event may be photographed and videotaped for use by IABC Charlotte in its sole discretion. Any and all attendees of the event may be videotaped and/or photographed while in attendance and attendees will not be compensated in any fashion for use of a videotape or photograph containing any attendee's image or likeness.

THANK YOU to our generous sponsors!

Duke Energy

Magnum Productions, Inc.

Alex Lee, Inc.

Piedmont Natural Gas

Leland on Location


JJ's Red Hots


The half-day workshop is offered FREE for full-time employees of 501 (C)(3) nonprofits.

A luncheon fee of $15 will be charged.

Members of the for-profit community, including nonprofit board members, are invited and encouraged to attend the full workshop and luncheon for just $50

Case Study: The Board has decided. Now what?

This case study offers first-hand insight on the recently-announced Hands On Charlotte (HOC)/United Way of Central Carolinas (UWCC) merger. Hear what it took to get from Board decision to implementation during the year-long process. And pick-up helpful tips for managing and communicating change within your organization! Welcome panelists: HOC Executive Director Eric Law, immediate past HOC Board Chairman Mark Kutny and United Way Central Carolinas Executive Director Sean Garrett.

Eric LawEric Law is an experienced education, philanthropy and nonprofit management leader. As Executive Director of Hands On Charlotte since 2012, he works to inspire, equip and mobilize a diverse corps of volunteers to strengthen our community. Tens of thousands of volunteer hours are realized every year. Born into a multigenerational family of educators, Eric taught Spanish for twelve years, including eight at Johnson C. Smith University. After earning tenure at JCSU, Eric started a second career in nonprofit management in 1997, accepting a grantmaking position at Foundation For The Carolinas. Since then, he has worked with FFTC and several other nonprofits in North Carolina as a staff member, volunteer and board member. 


Mark KutnyMark Kutny served as Board Chairman for Hands On Charlotte through the recent merger and also served on the Board of Directors for the Mecklenburg County Bar. As a practicing attorney with Hamilton, Stephens, Steele and Martin, PLLC, Mr. Kutny focuses on business-related litigation, representing all forms of business entities and individuals. In addition to several honors recognizing his professional contributions, he was a 2014 Charlotte Business Journal Forty under 40 recipient and 2010 Charlotte “Mover & Shaker” by Business Leader magazine.


Sean_Garrett_2Sean Garrett joined United Way of Central Carolinas in March 2015 as the fifth leader in the organization’s 85-year history. He has spent his entire career in the United Way network, starting at United Way of Dane County in Wisconsin, and including stops at United Way of Metropolitan Chicago and United Way Worldwide’s New York City office. Sean and his wife, Emily, live in the Elizabeth area of Charlotte with their two young sons.

Breakout Sessions

Bruce ClarkCase Study: Implementing Digital Diversity Community-wide – Led by Bruce Clark

As communicators, keeping up with ever-changing online tools is part of our role. But not everyone you serve has Internet access. Learn why addressing the digital divide is so important to our collective future. Discover how Digital Charlotte's community-wide initiative can help your organization..And learn by example from their community outreach efforts! Bruce Clark is the first city-wide Digital Inclusion Project Manager. In this capacity, he leads a Digital Inclusion Steering Team to develop a comprehensive plan for Internet-connectivity for all in the Charlotte area. This position is grant-funded through the Knight Foundation and is housed at Queens Knight School of Communication. Bruce is experienced in campaign management and grassroots initiatives in digital media, most notably for the 2012 Democratic National Convention.

Manoj KesevanNow how do I connect? Relationships in the Age of Wikipedia – Led by Manoj Kesavan

Culture, creativity, and communication are very different today than they were just a few years ago – and traditional organizations are feeling the impact. Learn how some of Charlotte's most successful new nonprofits are changing the way we all connect. Add your voice to this interactive, thought leadership discussion! Manoj P. Kesavan is the founder and executive director of Que-OS, a non-profit whose mission is to "transform the way art/culture is created and shared, and how people connect to causes and community." Que-OS organizes the Pecha Kucha Night and BOOM, Charlotte’s first artist/community-led annual festival of experimental/contemporary performance and visual art. Originally an architect, urban designer and educator, Manoj currently consults on urban design/planning projects, lectures internationally, and serves on the Char-Meck Public Arts Commission. 

Tracy RussInside Out: Which comes first? Buildling Community or Engaging Donors? – Led by Tracy Russ

Sure, it may be easy to say building community comes before engaging donors, but sometimes, it just doesn't quite feel that way. Learn tips and examples of how to build brand through interactive relationships, especially when fundraising is a priority. Tracy Russ is Founding Principal and CEO of SOLID, a strategy development, communications and engagement agency that connects people to change in the civic, public, philanthropic and cultural sectors. He has worked with major local, regional and national initiatives in areas ranging from climate change to re-inventing democratic systems, justice and equity issues.

Burke B&W headshot 120x120Blurred Lines: Board, Staff and Volunteers on Message – Led by Jim Burke

Two organizations will be selected for an on-site message mapping session. Message mapping helps focus your varied audiences on one common message. All session attendees will learn from hands-on examples that are worked during the session. Jim Burke founded The Synergetic Group after a 30-year corporate career.The agency works with business clients to develop, tailor and execute strategic communications and stakeholder engagement initiatives for their unique circumstances, including internal and external communication initiatives, leadership engagement, media and community relations, issues management and brand building. Jim is a past board member of PRSA Detroit and currently serves as president-elect of IABC Charlotte.

Jason Wheatley

Thought leaders among us: Using Staff and Volunteers on Social Media – Led by Jason Wheatley

Enhance your social media planning and outreach with this how-to session, led by CIABC member Jason Wheatley. Learn from examples on how to win leadership approval to engage staff and even volunteers on behalf of your organization through social media channels. What are the benefits and what are the common concerns – and how do you address them? What are best practices for social media planning? What channels do you use to reach specific audiences? Jason has been the Interactive Communications Specialist at Piedmont Natural Gas since 2010, and he previously contributed to employee and customer engagement as an employee of Charlotte-Mecklenburg Library.


Luncheon Panel

Cashing in on the Currency of Relationships. Where do we go from here?

Wrap up the day with this discussion on the communicator's role in relaying the story of relationships and ensuring that relationship building is balanced (if not prioritized) with monetary measures. Discuss the day's learnings and hear tips for returning to the office ready to take action! Moderated by Jacob Lewis Saylor, NPW Committee member and Church Administrative Officer for a large Protestant congregation in Fort Mill, SC. Panelists include Dianne Chase, International IABC Chair/founder of the CIABC Nonprofit Workshop; Anjani Webb, Bank of America VP/Communications manager and former Salvation Army and Habitat for Humanity staff; and Susan Dunlap, director of Communications, Mission Health.

Jacob SaylorJacob Lewis Saylor has a blended background of political campaigns, healthcare administration and marketing, and church / faith based nonprofit management.  He is currently the Church Administrative Officer for a large Protestant congregation in Fort Mill, SC. 



Dianne ChaseDianne Chase founded the CIABC Nonprofit Workshop 16 years ago. Today, she serves as International Board Chair of IABC and senior partner for C4CS. Dianne helps corporations, not-for-profit and government clients effectively manage adversity, facilitating the development and implementation of customized issues management programs, comprehensive crisis and risk communication strategies, management training, and functioning as communication coach to corporate leaders. She is an award-winning broadcast journalist and former news director.


Anjani WebbAnjani Webb is VP/Communications Manager for Bank of America’s Global Marketing and Community Affairs team, driving Online Banking and related FinTech communications initiatives from concept to execution. Her prior career experience includes managing internal and external communications for The Salvation Army and Habitat for Humanity. Anjani is a member of IABC Charlotte.



Susan DunlapSusan Dunlap is director of Communications for Mission Health, North Carolina's sixth-largest health system and the region's only not-for-profit, independent community hospital system governed and managed exclusively in western North Carolina. She has extensive experience in the healthcare and health insurance industries, having previously held Communication leadership roles for the Kentucky and West Virginia Health Cooperatives, University of Kentucky Healthcare and Humana, Inc. Susan is a former Board member of the Kentucky Humanities Council, an alumnae of Leadership Kentucky and a current member of Leadership Asheville and IABC Charlotte.




































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