Events

Profitable Communications for Non-Profits

March 18, 2010
Register by March 12 >

IABC/Charlotte's 9th annual "Profitable Communications for Non-Profits" workshop, offered free to non-profit professionals, includes modules on topics of interest to communicators working on a daily basis to improve the quality of life for people throughout the greater Charlotte area.

This year's topics include:

• Social Media as Part of Your Marketing & Communications Plan with Bo Hussey, VP, Marketing & Communications at Goodwill Industries of the Southern Piedmont
• Crisis Communications: Dealing With an Angry Public with David Coburn, Senior Vice President Public Relation at Luguire George Andrews; Dianne Chase, Senior Partner at C4Cs, LLC; and Raymond Jones, Director of Public Relations for Carolinas HealthCare System
• All Things Press Release with Drew Porcello, Account Executive at Business Wire and Gabriella Dines, Regional Manager at Business Wire

Main sessions end at 11:45. From 11:45 to 1:30 there will stimulating small-group discussions and lunch. This optional lunch segment allows you to participate in discussions with peers and speakers at "Round Table Dialogues" by specific topic. You're sure to learn and share more during this highly interactive event.

Round Table Dialogue Topics

• Table 1 - Avoiding a Crisis (Dianne Chase, Senior Partner, C4CS LLC)
• Table 2 - Dealing with a Crisis (David Coburn, Senior Vice President, Luquire George Andrews)
• Table 3 - Social Media as Part of Your Total Marketing Communication Strategies (Bo Hussey, Vice President, Marketing and Communications, Goodwill Industries)
• Table 4 - Choosing the Right Social Media Mix for Your Event (Hailey Cobb, Public Relations Account Executive, Luquire George Andrews)
• Table 5 - Media Relations (Drew Porcello, Account Executive, Business Wire-Charlotte)
• Table 6 - Reaching the Latino Community (Joe Carleo, Executive Producer, Advanced Language and Media Services)
• Table 7 - Communicating with Donors: Messaging, Recognition and Social Media Strategies(Terri Marshall, Executive Director, Housing Opportunity Foundation, Charlotte Regional Realtor Association; former Development Director, Arts & Science Council)
• Table 8 - Maintaining a Strong Impression: Brandishing your Brand
  (Dina Dembicki, Dina Dembicki Graphic Design)
  

There is a $10.00 charge for this portion of the event to cover the cost of lunch.

 

Event Information

Thursday, March 18, 2010
8:30 a.m. – 1:30 p.m. ET

Mint Museum
2730 Randolph Road
Charlotte, NC 28207

Main Session Fee
Non-Profit Professionals: FREE
Other Professionals:   $50

Lunch & Small Group Discussion Fee
All Professionals:   $10

Please register by March 12, 2010

Register

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+ Limited walk-in registrations (cash or check only) may available. An additional $5 will added to the registration fee.