Save the date: November 8, 2017 – How to Grab Reader Attention With Photos

What's a surefire ways to boost the impact of your communications? Add strong photos!

When they have accompanying photos, Newswire releases get more pickup, newsletters capture more readers and email blasts get more click throughs. 

Have you wondered:

  • How can I take better photos?
  • Are photos from my iPhone as good as images from a $5,000 camera? 
  • When should I take my own photos and when should I hire a pro?

Then IABC Charlotte's November professional development luncheon is meant for you. 

For years, Charlotte photojournalist Patrick Schneider has been teaching professionals how to navigate these issues and improve the visual content of their communications.

Join IABC Charlotte Wednesday, Nov. 8, when Patrick will share decades of experience and insights.

You’ll learn:

* How to advance your cause and/or corporate messaging through photos (regardless whether you're taking them or are hiring a pro).

* All photos aren't equal… but they also don't need to be. When to hire a pro versus take your own.  (Hint: most of the time you'll want to shoot your own photos). 

* How you can take better photos.

* What goes into a photo shoot. How to manage a professional shoot and get strong photos that will support your messaging for years. Plus, hear the single biggest mistake communicators make with photography. 

* How to do stealth branding in photos. 

* How to tell stories using photos.

A long-time photojournalist working for such papers as The Charlotte Observer, The Indianapolis Star, The Atlanta Journal-Constitution and others, Schneider today creates images that engage employees, drive sales, attract visitors and keep audiences reading messages longer than they otherwise might. His images are used by numerous Fortune 250 companies throughout the Carolinas and across the nation.

Patrick Schneider low res.jpeg

Can You Communicate in a Crisis?

July 12 

7:45 a.m. – 9:15 a.m.

Nexsen Pruet

The Carillon Building
227 W Trade St

You probably already have a crisis communications plan. But, do you have plan for How to communicate during a crisis? What happens if your crisis means you have to evacuate? Without your laptops, cell phones, or the crisis communications plan, how do you continue your plan?

Join us July 12 for breakfast and “Business Continuity and Communications: Will Your Plan Work in an Active Shooter Scenario?” This table-top exercise for communications professionals will help you understand the scope of the problems you may face, benchmark with other organizations and experts, and learn ways you can enhance your programs to operate effectively. 

Vanessa VaughnOur speaker is Vanessa S. Vaughn, president and CEO of Asfalis, an enterprise resilience consulting firm specializing in strategies that enhance security and awareness in crisis and emergency situations. She is a certified business continuity professional and was the first woman in Georgia to graduate with a B.A. in Homeland Security and Emergency Management. She is also an instructor at Queens University in the McColl School of Business Executive Leadership Institute, where she teaches disaster recovery and business continuity management. She was a finalist for the 2017 Charlotte Chamber of Commerce Entrepreneur of the Year Award.


Event Sponsor 

Leland On Location logo


Nexsen Pruet

The Carillon Building 

Floor 15 

227 W Trade Street

Enter from main doors from Trade Street. Proceed through lobby to security desk and let them know you are there for the IABC Event at Nexsen Pruet. You may be asked to sign in; you will be escorted to elevator bank and they will grant you access to floor 15. Upon exiting the elevator, look for the set of double doors leading to our main conference room.


You may pay to park in the nearby garage, nearby street lots or on the street.


Earning a Seat at the Table

June 7

11:30 a.m.-1:00 p.m.

Queens University

Sykes Building, Room 320

Earning a Seat at the Table

In the rapidly changing world, leaders need to respond quickly—sometimes under less than ideal conditions. Communication is often cited as the critical missing link that leads to poor decision-making, misaligned actions, and failed change efforts. In this interactive session, we will explore ways to build your influence as a communicator by developing skills to be a trusted advisor.

Charlotte IABC June 2017Our speaker will be John Bennett, Ph.D., the Wayland H. Cato, Jr. Chair of Leadership, associate professor, and director of graduate programs for the McColl School of Business, Queens University of Charlotte. Dr. Bennett also is a consultant and executive coach helping individuals, team, and organizations prepare for, excel through, and improve from change. He has numerous articles and three books published. His most recent book is Coaching for Change (2014, Routledge). For fun he travels, keeps bees (yes!), and cooks.


Event Sponsor 

Leland On Location logo


Park in the North Parking Deck. (map)

To get there, turn off Wellesley into the Queens driveway immediately west of the Levine Center for athletics (the opposite side of the building from the big lion guarding the lawn). Once through the first stop sign at the entrance of the student parking deck, follow the driveway to the entrance to the next deck. The code to raise the security barrier is 5797#.


Sykes Bldg., Room 320

Once you have parked, exit the parking deck on the lawn side of the building.  Walk down the stairs to your right, then turn left, following the path to the parking lot. Cross the parking lot. Just past the Lion’s Den grill, jog left between the buildings and turn right into the academic quad.  The round structure that dominates the quad is the Sykes rotunda. 

Enter the Sykes rotunda. You will find the elevator on your right and stairs on your left.  Head for the third floor. Follow the room numbers around the hall until you come to Room 320.