It’s time to celebrate the season of sunshine and flowers! Come meet new people and reconnect with friends and colleagues at IABC/Charlotte’s Spring Social.
Join us at Maggiano’s in South Park for relaxed networking, scrumptious appetizers, a drink ticket good for one drink and a fully hosted cash bar. It’s a perfect opportunity to connect with members and non-members, learn about IABC and just enjoy some socializing after work. Learn more and register >
Join the Queen City’s marketing community on Tuesday, April 24 for marketCHARLOTTE – Stories of Leadership, an evolution of the annual Marketing Forecast event. The event will showcase an outstanding panel of speakers sharing how businesses large and small are making their mark in Charlotte.
Hear and interact with some of the smartest thought leaders in marketing from finance to healthcare and more. Eric Frazier of The Charlotte Observer and Nathan Richie of NR Creative and co-host of The Marketing Squad podcast will moderate marketCHARLOTTE. Panelists will share their marketing story highlighting The Challenge, The Solution, The Aftermath, and ultimately, leave the audience with a Lesson Learned. Learn more & register >
Do you use social media or the web for marketing? Is your creativity driving results? “Making Sense of Website Metrics,” IABC/Charlotte’s April event, will help you understand what to measure and how to get the most from your marketing and communication initiatives.
Kyle Bumgardner, vice president, WebsiteBiz, will talk about identifying the top web metrics and how to make them meaningful for your organization. You will learn practical “what-you-can-do-when-you-get-back-to-your-office” steps on setting up Google Analytics and pulling basic statistics as a starting point, as well as advice on setting up a dashboard to pull metrics from across social media and web channels. Learn more and register >
In today’s work environment, you’re creating and sending communications at an ever-increasing rate, through a growing number of channels. That’s why it’s even more critical that your organization have an effective communication plan from the outset—so that you make sure your efforts are having the impact you’re looking for. In this issue of CW Bulletin, our experts provide tips for writing and organizing a solid communication plan, including how to establish realistic goals and define what it is you want to measure.
Featured articles from this issue include:
In October 2010, President Obama signed the Plain Writing Act, which requires federal agencies to “use clear government communication that the public can understand and use.”
Accessible, concise writing shouldn’t be an act of Congress. But even our best efforts get undermined by jargon-laden phrases like “leveraging our core competencies” and “visioneering a bright future.”
Join IABC/Charlotte on Wednesday, Mar. 7 for an informative webinar led by one of the best presenters in the country. Steve Crescenzo is one of IABC’s most sought-after speakers and is a popular choice for conferences around the world. In this rebroadcast of a recent webinar, Crescenzo helps us break free from the tyranny of “corporate-ese” and find a conversational, personalized voice in the complex landscape of social media.
Lunch will be provided and parking is FREE. Please note that this webinar is presented in-person only. So not only will you get access to one of IABC’s top-notch webinars; you’ll also have the opportunity for peer discussion immediately following.
BECAUSE OF SPACE RESTRICTIONS, THERE ARE ONLY 30 SPOTS AND WALK-INS ARE NOT ACCEPTED, SO RESERVE TODAY!
Wednesday, Mar. 7, 2012
11:30 AM – 1:15 PM
Piedmont Natural Gas (Southpark office)
LID Room (lower level)
4720 Piedmont Row Drive
Charlotte, NC 28211
501(c)(3) Nonprofit Employees: $20.00
Members: $20.00
Non-Members: $35.00
Students: $20.00
Rewarding excellence. Recognizing the best.
For more than 40 years, the Gold Quill Awards program has rigorously tested and rewarded the all aspects of the work of business communicators. Distinguish yourself and the work of your team by becoming part of the international best practices the IABC Gold Quill Awards represent. Enter this global competition to receive the highest level of professional acknowledgment within business communication.
The Gold Quill Awards are open to members and non-members of IABC. Join strategists; managers; practitioners; corporate, government, and nonprofit communicators; agency executives; photographers; graphic artists; creative conceptualists; tacticians and students as we find the best examples of thought leadership, strategic management, creativity, resourcefulness and successful solutions across the globe. Learn more >
On Wednesday, Mar. 21, IABC/Charlotte will host its 11th annual “Profitable Communications for Nonprofits” workshop. FREE for employees of 501(c)(3) organizations! Learn more >